POSITION LOCATION: Los Angeles, CA or Full-time Remote
POSITION OVERVIEW
As VP of Marketing, you will own the end-to-end P&L for the marketing function while collaborating cross-functionally to ensure the company’s overarching strategic goals are met. This is not just a marketing leadership role—it is a business leadership position. You will act as the architect of our go-to-market strategy while aligning the brand, innovation pipeline, and marketing efforts with operational and sales priorities. We’re seeking a creative, yet analytical leader who can seamlessly own and integrate brand, online and retail marketing strategies.
COMPANY OVERVIEW—WHO WE ARE
At Partake, we believe in the ability to partake in all of life’s joys, big and small. Our mission is simple - make eating and sharing deliciously worry-free.
Everything we do, from the delicious allergy-friendly products we make to the Black Futures in Food & Beverage Fellowship program and food insecurity programs we support, is about creating more opportunities for people to create, share, and enjoy life and great food.
To eat a delicious snack or share it with others is to experience a moment of simple celebration every day. As champions of radical inclusivity, we believe the joy of great food is and should be, for all. One’s dietary restrictions or lack of resources and opportunity should not inhibit their ability to partake.
POSITION RESPONSIBILITIES
1. Strategic Leadership
- Develop and execute a comprehensive go-to-market strategy, ensuring alignment with business objectives.
- Partner closely with the CEO and senior leadership to shape long-term growth strategies.
- Act as a cross-functional leader, ensuring cohesion between marketing, sales, R&D, and operations.
2. P&L Management
- Own the marketing budget and ensure ROI across all investments.
- Balance growth-driving activities with a strong focus on bottom-line profitability.
3. Brand & Consumer Strategy
- Lead the brand vision, positioning, and strategy, ensuring differentiation in the marketplace.
- Drive consumer insights to inform decision-making, ensuring the brand remains relevant and resonates with target audiences.
- Oversee the development and execution of integrated marketing campaigns across digital, retail, and experiential channels.
4. Innovation & Product Development
- Partner with R&D and operations teams to shape the innovation pipeline, bringing new products to market efficiently.
- Define strategies for portfolio optimization, SKU rationalization, and category expansion.
5. Performance Marketing & Analytics
- Build a robust performance marketing strategy that drives top-line growth and enhances customer acquisition.
- Establish KPIs, leveraging data and analytics to measure the success of campaigns and inform future investments.
- Lead collaboration between sales and marketing to ensure alignment on goals, strategies, and execution.
6. Team Leadership
- Lead and develop a high-performing marketing team, fostering a culture of accountability, innovation, and growth.
- Champion diversity and inclusion in building the team and representing the brand externally.
SKILLS / EXPERIENCE / REQUIREMENTS
● 10+ years of marketing experience, with at least 5 years in a senior leadership role within the CPG industry.
● Proven experience managing P&L ownership or operating in a GM capacity.
● Strong understanding of CPG business dynamics, including retail marketing, e-commerce, and omnichannel strategies.
● Exceptional leadership skills, with a track record of building and scaling high-performing teams.
● Demonstrated ability to manage brand strategy and consumer insights while driving operational efficiency.
● Results-driven mindset with deep expertise in growth marketing and performance analytics.
● Strong collaborator who thrives in cross-functional environments and can influence at all levels.
YOU ARE AN
Expert in emerging retail CPG, excel as a self-starter, and thrive in building and managing a high-performing team. You have a “GM mentality” and understand the connection between marketing, product strategy, and the overall business, with a strong grasp of P&L management and its impact on growth. You bring a roll-up-your-sleeves attitude and thrive in a dynamic startup environment.
DETAILS
● Location: Partake is a full-time remote organization. Travel is expected up to 4 weeks per year.
● Competitive salary, bonus + equity opportunity
● Medical, vision, dental benefits
Partake Foods is committed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. Partake Foods will provide reasonable accommodations for qualified individuals with disabilities as needed.